The wind of freedom is blowing through the design of each of the models: the shapes have become larger and more assertive, in a spirit as cool as it is trendy, reminiscent of the celebrated 70s… but completely reinvented!

The color palette is updated to give the expression of a whole new joy: iridescent electric and strong blues, refreshing granitas and rainbow gradients push the WOOW spirit to its peak. A freshness and energy that makes you want to let go and be surprised… Whilst giving the very best of yourself!

More than ever in these unprecedented times, a joyful and offbeat spirit is at the heart of the brand’s intentions: welcome to the land of striking glasses that dream of a life back on track and celebrate the positive whilst waiting for it to resume.