The wind of freedom is blowing through the design of each of the models: the shapes have become larger and more assertive, in a spirit as cool as it is trendy, reminiscent of the celebrated 70s… but completely reinvented!

The color palette is updated to give the expression of a whole new joy: iridescent electric and strong blues, refreshing granitas and rainbow gradients push the WOOW spirit to its peak. A freshness and energy that makes you want to let go and be surprised… Whilst giving the very best of yourself!

More than ever in these unprecedented times, a joyful and offbeat spirit is at the heart of the brand’s intentions: welcome to the land of striking glasses that dream of a life back on track and celebrate the positive whilst waiting for it to resume.

Ever more creative, positive and mischievous, the new WOOW collection takes to the open sea and across the Atlantic to the hustle and bustle of New York City.

All eyes are on the Big Apple, which cultivates myth and excess through concepts as generous as they are superlative:

SUPER CRUSH, SUPER EDGY, SUPER CITY, SUPER DUPER, LOOK UP, ON FIRE, SPEAK EASY, RUSH HOUR, BIG APPLE..